About us

Q: How did my journey into weddings begin?

My journey into the world of weddings began over ten years ago. At the time, I was working for a well-known international organization as a Project Coordinator, managing large-scale projects and complex teams. Although the experience was invaluable, I slowly realized that the traditional office environment wasn’t where I truly belonged. I felt there was no space to breathe, no room for creativity, and no opportunity for the kind of growth I was craving.

For more than a year, the idea of creating something of my own lived quietly inside me. I knew I wanted a career that combined structure with creativity, planning with beauty, and strategy with emotion. One day, it finally became clear: weddings were exactly that. They brought together everything I loved — organization, coordination, creativity, and the joy of creating unforgettable experiences.

That’s how WeDesign was born — my very first “baby.”
We built everything from scratch, including our website, branding, and systems. I learned every necessary tool along the way: marketing, search engines, client communication, and business development. Step by step, my network in the wedding industry grew, and so did our vision.

Today, WeDesign is proud to work with an incredible team of professionals who share the same passion, values, and dedication to excellence. Together, we create weddings that are not only beautifully designed, but deeply personal, meaningful, and unforgettable.

Q: How do you manage the wedding planning process to keep it stress-free for the couples?

From the very first steps of the journey, I take the time to truly listen to each couple’s ideas, wishes, and vision. We then discuss everything with my team and transform those ideas into a beautifully crafted concept. Because most of our couples are based abroad, this part of the process is often done through video calls, allowing us to stay closely connected no matter the distance.

Once the vision is defined, we move on to discussing the budget so I can carefully select the most suitable venue and services that align with both the couple’s dreams and their expectations. In the final months before the wedding, we focus on perfecting every detail: the program and schedule, venue logistics, décor, music, photography and videography, menu, cake, and all the small but essential elements that make a wedding truly unforgettable.

Throughout the entire process, my team and I are dedicated to ensuring that our couples experience as little stress as possible. While a wedding is one of the most important days of your life, it doesn’t have to be overwhelming. Our mission is to remove the pressure so you can fully enjoy the journey and the celebration.

On the wedding day itself, I am present from start to finish, keeping everything under control and staying in constant communication with our trusted vendors. Even when unexpected situations arise, our calm, proactive approach allows us to resolve them quickly and seamlessly.

Our clients often tell us that what they value most is our meticulous scheduling, clear communication, and attention to every detail. This strategy allows us to bring creative visions to life while ensuring a smooth, stress-free experience — so our couples can simply relax, celebrate, and make beautiful memories.

Q: What moments at a wedding make me emotional every time?

There are a few moments at every wedding that touch my heart no matter how many times I experience them.

The father–daughter dance will always be one of them — the tenderness, the quiet pride in a father’s eyes, and the way he looks at his little girl who is suddenly all grown up. It’s impossible not to feel the emotion in that moment.

Another moment I can never hold back tears is the groom’s first look. When he sees his bride for the first time and bursts into tears, completely overwhelmed by love — that’s pure magic.

These are the moments that show love in its truest, most beautiful form, and they are the reason I do what I do.

Q: What advice would you give to our couples?

Choose what truly feels like you, not what looks good on someone else’s Pinterest. The day will move faster than you expect, so let go of managing it and simply be in it — smiling, breathing, knowing someone else is taking care of the rest.

Q: What do you love most about your work, and what do you like least?

I love the moment when everything comes together — when months of planning turn into one perfect day. Seeing the couple relax, laugh, and simply enjoy the moment, knowing they don’t have to worry about anything, is what makes this job so special to me.

Q: The funniest story from a wedding?

At one wedding, the groom’s sister decided to have a full emotional breakdown during makeup and dramatically dropped the makeup artist’s very expensive cosmetics on the floor. I then spent about an hour working as a therapist for both the makeup artist and the sister. Or when I’ve survived a wedding where Ani and I accidentally turned tequila-filled water guns on ourselves. Worth it.

Q: What advice would you give to our couples?

Couples who have already chosen Ani and her team have a unique taste, I believe. For more than 10 years, we’ve been working together, and her weddings are always one-of-a-kind, with an interesting vision far from classic and traditional. What advice can I give? You’re already on the right path if you’ve chosen Ani as your wedding planner. Don’t worry—she knows everything and will make your dream wedding come true!

Q: What is more important for you: a well-prepared playlist or the right atmosphere?

There’s really no such thing as a perfectly prepared playlist. Even when couples think they’ve provided the right list of all their favorite songs, it often doesn’t match the tastes of 100–150 guests. That’s why it’s important to trust the DJ, who knows what they’re doing. Especially with Ani, there’s nothing to worry about—she works with the best professionals in their fields.

Q: Based on your experience, what’s the “go-to” song that works for every occasion?

C’est la vie la la la… (laughs)

Q: What advice would you give to our couples?

Take into consideration not only what you like, but also what your guests like, because sometimes tastes can be very different.

Q: The funniest story you’d love to share?

The groom was from Switzerland, and suddenly his stomach started hurting. We all ended up waiting for him to come out of the toilet for about three hours!

Q: Have you ever told a joke you thought was hilarious, but no one reacted?

No—because I have a lot of experience and already know which jokes always work and which don’t.

Q: What advice would you give to our couples?

First of all, choose really good specialists and fully trust them during the planning process. That’s the secret to having an ideal wedding—having people who are professionals in their field and whose taste aligns with your vision.

Q: Which floral and color combinations do you associate with love, harmony, and happiness, and would suggest as a wedding theme?

Over the years, I’ve come to love even the combinations I once thought wouldn’t work. From monochromatic flowers to eclectic mixes of completely different blooms, all colors and combinations have their own beauty. To me, they all represent love. We’ve explored almost every possible combination of flowers and colors at weddings, and each one has its own charm.

Q: What do you love most—and least—about your work?

I love the entire process with couples—from the very first meeting to understanding their unique story. Every project is based on their love story, tastes, and vision. I also love that we’re responsible for the “beauty” of the wedding day and get to create magic every time. It’s hard to say what I don’t like—I even enjoy the sleepless nights! What I do dislike are clients who bring unnecessary stress. That’s why it’s so important to choose the right vendors, so everyone feels comfortable and trusted throughout the process.

Q: Any fun or impressive stories you’d like to share?

Oh, there are so many! Thousands of times, the wind has ruined decorations or last-minute emergencies have popped up. Honestly, these aren’t really funny for us—they’re stressful—so I prefer not to dwell on them (smiles).

Q: What advice would you give to our couples?

Reach out to the specialists.

Q: A moment you didn’t plan to capture but turned out to be your favorite shot?

Always. Unfortunately, the most hilarious ones are usually a bit obscene and have to be deleted.

Q: The funniest story you’d love to share?

Once, I got locked in a toilet and couldn’t get out, while the bride was waiting for me to do a photoshoot!

Q: What do you love the most and least about your work?

I love meeting new people the most. The least… poorly planned weddings.

Q: What do you love the most and least about your work?

I love new projects and improvisation the most. As for what I like least—well, I try not to hate classic scenarios and scripts.

Q: What advice would you give to our couples?

Actually, there could be thousands of pieces of advice—or maybe none at all. Just do it the way you see it, the way it feels ideal in your mind and imagination. Very often, couples are afraid, but don’t be afraid to experiment and try new things. That’s the most important part.

Q: Can you recall a moment during a wedding when you thought, “Okay, I’m about to tell this joke and everyone will be laughing nonstop,” but…

No, it’s never happened.

Q: Any funny stories from weddings that come to your mind?

Oh, there are so many—where should I start?

Once, a waiter decided to surprise the couple with a performance. During the show, he actually caught fire—but he didn’t give up! He continued dancing through the entire performance while on fire.

Another time, after more than eight months of preparations, a couple called me a month before the wedding to say it was canceled because they broke up. Then, ten days before the wedding, the groom’s father called me and asked if I was still available. I said yes, and he said, “Okay, we’re going ahead with the wedding as planned—the only thing is, please change the bride’s name.” Meaning they had switched the bride just a month before the wedding! It was both hilarious and shocking at the same time.

Q: What advice would you give to couples?

When the bride is very anxious and keeps saying that something won’t work, that energy automatically spreads to the team. Even if everything is perfectly planned, it’s natural to feel a little anxious on the wedding day. My biggest advice is: don’t take the wedding too seriously. Of course, everything should be the way you want it, but that’s why you have planners like us—to handle the details. Focus on enjoying both the planning process and your wedding day. Relax a little, have a drink, and don’t stress the team, because your energy affects everyone and everything around you.

Q: What’s more important to you: a well-prepared playlist or the right atmosphere?

Both are very important. If the guests aren’t in the right mood, or the music doesn’t match the atmosphere, it won’t work. You need to be a little like a psychologist—feel the crowd and understand what they want.

Q: Your must-play song at weddings?

Of course, our “Taran Taran” song! Even if we play it a few times during the wedding, everyone will dance for sure.

Q: What advice would you give to our couples?

Take it easy! Everything depends on your mood. I’ve seen many weddings with awful weather—wind, pouring rain—but if the couple is positive, happy, and doesn’t stress about anything, it’s never a problem. Everyone will keep partying, even in the rain.

Q: What’s more important for you: a well-prepared playlist or the right atmosphere?

Love is the answer! (laughs) Well, if the playlist is well-chosen, it will naturally create the right atmosphere for the guests. But I don’t believe in the idea of a “perfect playlist,” because there are so many guests—and each one has different tastes.

Q: Your must-play song at weddings?

Definitely our “Taran-Taran”! There’s no doubt about it—especially now. And not just at weddings, but at any occasion.

Q: The funniest story from a wedding?

Once, there was a specific song the couple asked me to include in the playlist. I did—but when it started playing, I realized I had added the uncensored version! Everyone was dancing until they heard the words, and then the crowd froze, stared at me, and yelled for me to turn it off immediately.

Q: What advice would you give to our couples?

First of all, before starting the planning process, I’d advise couples to take a shot—just to relax! (Laughs) Love each other the way I love alcohol, and don’t stress out. If you choose WeDesign to help you with your wedding, trust me—everything will turn out perfect and absolutely beautiful! I wish our gorgeous couples lots of happiness and love; the world needs many more happy, beautiful families.

Q: Is it easy for you to recognize people from the crowd who’ll spend most of the time by the bar or who won’t drink at all?

Yes, for sure. It’s usually the younger guests—the ones who are more active from the very beginning.

Q: Any hangover tips?

Stay hydrated and drink plenty of water. And if that doesn’t help… try a beer!

Q: What do you love most about your work, and what do you like least?

What I love most is that my profession allows me to meet and learn about so many fascinating people. I’m constantly amazed by the stories they share. I’m also quite sentimental, so I love experiencing couples’ stories alongside them.

What I like least? Probably the most unfair part of a wedding—the way time flies. Months of preparation pass in a flash, and suddenly the evening is over. I experienced this myself at my own wedding. That’s why I always remind the couple and the guests: just enjoy every single moment of the evening.

Q: A funny or memorable story with guests?

The father of the bride was a very serious man and a high-ranking official. I was warned in advance: “He doesn’t like hosts, he rejects fun, and he’s very stoic.” He didn’t even make a toast to the couple. Any glance I cast his way was met with a stern “don’t look here.” Midway through the evening, he even started writing something on a piece of paper.

When it was time for the cake, he called me over and said, “I want to say…” — and then he began reading his own poetry with tears in his eyes. At the end of the evening, he came up to me, and I was nervous, worried I might have done something wrong. But he shook my hand firmly and said, “Thank you for giving me space to rest. Well done.”

Later, I hosted a corporate event for his company, and there he was again—this time with a mischievous sparkle in his eye—coming up with playful ideas for pranks and jokes for the employees. The contrast was unforgettable!

Q: Advice to couples: How to enjoy the wedding day?

My main advice is to fully enjoy the preparation and savor every moment on the wedding day. A wedding is a lot like an amazing TV series: you eagerly anticipate the final episode, prepare snacks, and get excited for the big moment. Then, when the credits roll, you feel a mix of emotions—happy it all went perfectly, but wishing it could continue just a little longer.

Q: What advice would you give to our couples?

I would advise couples to pay close attention to the music equipment they choose, as well as the host and, of course, the DJ. Simply having a playlist they like isn’t enough. It’s better to have three fewer salads than to try to save money on the DJ or the host.

Q: What is more important for you: a well-prepared playlist or the right atmosphere?

It’s a 50/50 balance when it comes to the guests and the overall audience, because sometimes the couple’s playlist doesn’t match their guests’ tastes. That’s why it’s important to use songs from the couple’s playlist at the right moments, while still making sure the couple is happy. It’s also essential to take the guests’ wishes into consideration so that everyone can have fun.

Q: Based on your experience, what’s the “go-to” song that works for every occasion?

That’s a tough question, but if we’re talking about weddings—especially Armenian weddings—it would probably be Reincarnation’s “Ashkharums Imn Tun Is.”

Q: What advice would you give to our couples?

Be real, be yourself, just enjoy your day and we will do the rest for you!

Q: What do you love most about your work, and what do you like least?

The thing I love most about my work is seeing how joyful people are. If you are happy, nothing can ruin your day!

Q: The funniest story from a wedding?

One day, heavy rain started pouring during an open-air wedding — but it didn’t stop the celebration. In fact, it made the party even more unforgettable.

Q: What advice would you give to our couples?

Try to choose new locations for your weddings—Tavush and Lori regions, for example. They may not be very popular, but they are absolutely beautiful destinations.

Q: What do you love the most about your work?

The people. I love meeting new and interesting people the most.

Q: An unplanned moment you’ve captured that became your favorite?

There are so many—I really can’t pick just one right now.